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How Bill
Operates Ever hear someone say, “Three things sell real
estate: Location, location, location”? Then why does Barnes & Noble
have several shelves full of books on how to sell real estate? It
takes that many books to say three words? And how come 20% of the
REALTORS® sell 80% of the real estate? Are they the only ones who
know the three words? No! The three things that sell real
estate are marketing, sales technique, and the property itself
(which includes floor plan, condition, price, and location).
The proof is when one house sells for
$127/SqFt and two other houses on the same street that SHOULD have
been put on the market at $133/SqFt (better builder, more upgrades)
are actually put on the market for closer to $121/SqFt.
Because all REALTORS® are not created equal!
. . . He Sells, He Works, He Puts His Money Where His Mouth Is . . .
Direct Mail
I will mail a four color postcard of your house to every home owner within
three or four blocks of your house ( to a maximum of 600), suggesting they
give it to a friend they would like as a neighbor.
Yard Sign, Directional Signs, &
Flyers
I have professional personal yard signs which will include info boxes and a
ryder (an extra line saying something like: “Open Sat & Sun 2-5”, “4
bedrooms”, or “Home Warranty Included”).
Compare my flyers with those who even bother to
use them. I use a full color front, and the back tells your
buyer why the high homeowners' association fees we pay are actually
a good deal. As soon as you approve the design,
I copy them and put them in your box. I will keep an eye on the info box to
keep it stocked, but since a box can get emptied quickly, it is good team
work for me to keep you stocked so you can watch and replenish the supply,
also.
Open Houses
If we sign soon enough in the week to get an ad in Sunday's
paper, I will hold your house open Sunday, 2-5 PM, the first
week (unless previously committed). I will try to hold
as many Open Houses as you want, but a minimum of one per month..
Help in pricing and preparing your home
Your house will sell quicker if it is well presented and
properly priced. I have DVDs prepared by a real estate expert,
David Knox, that I will loan you. I will
show you what repairs and improvements will pay for themselves. I will also
help you determine the price range that will help you set a fair price for
your house. We can’t change the location or the floor plan, but we can offer
your house in its best light and for a proper price.
Recorded Information
I put a phone number on your yard sign and flyers
that connects to a recorded message system that allows me to follow
up on anyone who calls. The first thing I tell your prospect
is I live in PIney-Z and my office is the closest office to the
house from where they are calling. Thus if they will press the
number that will connect directly to me, I might be able to come
show them the house before they finish looking at the back yard!
Internet
According to the National Association of REALTORS® research,
over 80% of home buyers used the internet in their purchase of a home last year.
Count on that number being higher this year. All my adverting points people
to my web site which promotes Piney-Z Plantation. Your house will become a
featured listing with its own web pages, photos, and
virtual tours. Click on http://www.billgroover.com to see for yourself.
I will also include your house on realtor.com,
floridaliving.com, homefinder.com, homeagent.,com, homes.com,
homeadvisor.com, and homesandland.com. And my homes in
Realtor.com have a banner around them, making them stand out, and
giving my Toll Free Number for out of town Buyers to make first
contact.
Home Book
I prepare a display notebook that will include information on
your house, a Comparative Market Analysis justifying our price, your
Sellers’ Disclosure, utilities, and other appropriate demographic
information on our community from e-Neighborhoods®. Copies can be
made on CD and given away. Your house will sell quicker if it
is well presented.
Multiple Listing Service
Ninety percent of homes sold in Leon County are sold through
the MLS. This automatically makes your house available to people using
several other internet search programs such as realtor.com. Recent survey's
show internet marketing is becoming much more effective than newspaper.
Teaching you what you need to know
I taught at the bachelors and masters degree levels for over
ten years. I can teach you what you need to know to understand the real
estate transaction
Advertisements
I will run newspaper ads for the open houses. I take out a half page ad
monthly in, Homes and Land (published every four weeks). Homes and
Land is sent out across the country and given to people relocating to
Tallahassee. So my ad includes a Toll Free number for them to call. Please
compare my ads (which promote properties in Piney-Z Plantation) with other
ads.
Between the Contract and the Closing
I help with the paperwork and details (arrange for and be there for the Wood
Destroying Organism inspections and other inspections as needed, assist the
appraiser if necessary, arrange for yard maintenance if needed, assist the
buyer in coming back over for other purposes, and too many other things to
list!). I'll earn my money!
My Commission
My commission is 6% for a 120 day listing. There are
others who will list you for 5% or less, but COMPARE SERVICES, and
COMPARE RESULTS.
Sometimes, "A penny saved is a penny earned," but other times a
extra 1% invested can return much more.
Click here and see this comparison!
In that example, the Seller who listed with me at 6% paid me
$15,000 out of $250,000, leaving him $235,000. The neighbor up
the street who didn't use me paid a commission out of $235,000!
Don't you think my Lister was GLAD to
pay me an extra 1% when he MADE an extra 6%!
Remember, you get what you pay for!
And when the Buyer in that example got a new job in Tampa, he listed
with me!
If you are taking a loss on your house, if you are retired, law
enforcement, military, or you and your
spouse (if married) are public school educators (my wife is an underpaid
teacher, too!) I will cut my commission to 5%, 4% if I bring the buyer. I
will not “make out like a bandit” at your expense. We’re in this together!
Anything Else
If you know of something else you think will work, let's talk. I don't think
I have all the answers, but I’ve obviously got a lot of the good ones!
Thanks for giving me a chance.
If You Are Interviewing Other REALTORS®
(not a bad idea!) . . .
Click here to download a
REALTOR® Comparison Chart you may
use to help organize questions and rate responses.
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